In Your Business Podcast
In Your Business is a weekly conversational podcast that delves into the vibrant world of Huntington-area business. Join us as we sit down with passionate entrepreneurs, uncovering their inspiring journeys, innovative strategies, and the challenges they've conquered to make their mark. From marketing mastery to work-life balance, we explore the real stories behind small businesses, offering invaluable insights and advice for both budding and seasoned entrepreneurs. Tune in for a dose of entrepreneurial inspiration and practical wisdom, right from the heart of successful ventures. This podcast is proudly produced in partnership with Kindred Communications and the Huntington Regional Chamber and presented by Moses AutoMall of Huntington.
Season 2 Episodes
S2E6: AI in the Courtroom - Rhetoric
Artificial Intelligence is transforming every aspect of our lives—from our phones and computers, smart speakers, our classrooms to even our household appliances. And now, it’s making waves in the courtroom. This week we talk with Luke Yingling, the innovative founder of Rhetoric. Rhetoric is a groundbreaking platform that leverages AI to help legal professionals strategize their cases with unparalleled effectiveness. We’ll explore the fascinating journey from a simple idea to a fully realized platform, discuss the ethical considerations of AI in the legal field, and uncover the challenges and triumphs of raising capital for a tech startup.
S2E5: Building Dreams - The Huntington Children's Museum
In this episode, we sit down with Tosha Pelfrey, President of the Huntington Children’s Museum, which is gearing up for its grand opening in the summer of 2024. Tosha shares how this incredible project began as just an idea and evolved into a soon-to-open community treasure. We discuss the museum's inception, the formation of the board, fundraising efforts, location selection, goals, vision for the future, and much more.
S2E4: Trailblazing Tourism - Rustic Ravines
In this episode, we sit down with Joe Boffo, one of the owners and founders of Rustic Ravines, a premier cabin rental destination nestled in scenic Wayne County, West Virginia. Join us as Joe shares the inspiring story behind Rustic Ravines, including the challenges and triumphs of building this unique retreat. We'll dive into the economic impact of tourism on the Huntington area, explore the diverse outdoor activities that attract visitors to Rustic Ravines, and uncover the innovative marketing strategies that have fueled its success.
S2E3: Nationwide Growth and Hometown Investment - Village Caregiving
In this episode, we sit down with Matt Walker and Jeff Stevens, two of the three owners and founders of Village Caregiving, a West Virginia-based company specializing in non-medical home care. Starting in Barboursville, Village Caregiving has expanded to 18 states, with plans to reach 20 soon. The company is currently constructing a new corporate headquarters in Barboursville, playing a significant role in the village's transformation. We discuss the origins of Village Caregiving, the strategies behind their impressive expansion, and their vision for the future of Barboursville. Additionally, we explore their exciting new venture — Bruno's Spotted Hare — a restaurant set to open soon in the heart of Barboursville.
S2E2: Ch-Ch-Ch-Ch-Changes - Full Circle Gifts & Goods
In this episode of In Your Business, we are thrilled to welcome Noelle Horsfield, the owner and founder of Full Circle Gifts and Goods. Known for its eclectic range of novelty items—ranging from quirky shirts and cups to delightful candles, unique gift cards, stylish hats, and now even plants—Full Circle is a business that embodies adaptability and creativity. Noelle takes us through the inspiring journey of Full Circle, from its humble beginnings as a custom ceramics shop to its current status as a versatile and dynamic gift store. She shares how the company has continuously evolved, especially in response to the challenges brought on by the COVID-19 pandemic, which led to the addition of an e-commerce platform and today the introduction of plants to their product lineup.
S2E1: Pivoting for Success - The Haute Wick Social
To kick off our second season, we have a great story to share about resilience and transformation. We are joined by Ashley Casto, owner and founder of The Haute Wick Social, a business that navigated the tumultuous waters of COVID-19 by shifting its entire business model. Before the pandemic, The Haute Wick Social was renowned for its vibrant candle-making parties. However, when the world suddenly shifted gears, so did Ashley. Recognizing the need to adapt, she made the bold decision to transition from in-person experiences to a thriving e-commerce and retail venture. In this episode, we'll explore the journey of pivoting a business model amidst uncertainty. We'll uncover the challenges faced, the strategies used, and the lessons learned along the way.